And on the right here, you can see a query. This is actually a query I’ve been doing because I’m in the market to buy a digital camera for my summer holiday. And so I’m looking for a really specific digital camera that’s going to record 8K video as well as take really high quality photographs. And the first result, the first recommendation here is from TechRadar, which is owned by Future, which formed their partnership with OpenAI in December of 2024. So we see in action how these types of partnerships are driving the results that I’m receiving in this case for my summer shopping plans.
So I wanted to leave you all today with three actionable takeaways, things that you can do when we leave today that will help you on your path towards those next steps of gaining visibility in large language models. First and foremost, I would recommend to start forging relationships.
Right now we’re seeing chat GPT, Perplexity, Gemini, Co-pilot leading, but you never know when another deep leak is gonna hop into the headline and that’s the new thing we need to throw some attention to.
I would also recommend that you go audit the content on your website. A lot of that content on your website has been created around SEO keywords and it hasn’t necessarily been thought through through the lens of PR messaging frameworks. So I’d recommend that you take some time, audit your website content, blog content, things like this, and assess where you think edits need to be made and bring that back to the SEO team, to those relationships that you’re forging and see what can be done.
And last but not least, audit coverage. Look at the coverage from the last two years and assess how strategies potentially need to change for your new audience, the AI bot.