Enchant is launching a new zero-equity accelerator for gaming and AI startups, with applications now open for its three-month program.
The accelerator is dedicated to early-stage teams at the crossroads of gaming and artificial intelligence. Founded by veterans of Sony, Supercell, EA, Ubisoft and Playrix, the fully remote program gives founders hands-on product sprints, weekly one-on-one sessions with industry leaders and direct access to a global investor network — while letting every startup keep 100 percent of its cap-table.
Enchant backs companies building games, gaming-industry tools, AI products and Web3 experiences. By stripping away office requirements and equity grabs, the accelerator concentrates on rapid product iteration, real-world traction and warm introductions to publishers, VCs and strategic partners, said Eugenii Unegovskiy, cofounder of Enchant, in an interview with GamesBeat.
Rolling admission, personal start date
The program is an intensive 12-week track that begins the day a team is accepted. Founders apply whenever they’re ready; there is no need to wait for fixed cohorts. From day one, each company follows a milestone roadmap that includes product deep-dives, go-to-market workshops and Demo-Day preparation.
“Founders shouldn’t have to wait for a calendar slot,” said Unegovskiy. “Acceptance triggers day-one sprints, live play-tests and build reviews shoulder-to-shoulder with veterans from triple-A studios. It’s real co-building, not classroom mentoring, and it means products hit the market in weeks, not months.”
“Zero-equity is a strong benefit, with an even bigger advantage being a clean cap table that helps early gaming and AI teams close future rounds faster,” added Aakash Parameswaran, CEO of Fable Fox, a former Game Designer at Electronic Arts and an expert in Enchant, in a statement. “From refining core loops to designing live-service economies, we work in the trenches so founders stay player-first and ship games investors can trust.”
Why zero-equity matters
Keeping the cap-table clean at the earliest stage helps founders retain control and stay more attractive for future Seed and Series A rounds, when dilution stakes are far larger. It also lets Enchant operate purely on the startup’s success, aligning incentives around product wins and fundraising milestones.
Applications are reviewed on a rolling basis, and accepted teams can start immediately. Unegovskiy said that while running demo days for game startups at Subscrible, he realized something crucial: most early-stage founders don’t fail because the product is weak — they fail because the business around it isn’t ready. No go-to-market, no monetization strategy, no clear idea how much money they need — or why.
“That’s why I teamed up with folks from Supercell, Ubisoft, Sony, EA, King, Xsolla, and Oracle — many of whom I’m sure you know or have crossed paths with — along with the creators of Tetris, Angry Birds, and Cut the Rope, to launch Enchant, a new kind of accelerator for gaming and AI startups,” Unegovskiy said.
Without cohorts or equity, the company will provide focused support that helps founders move forward.
“We help with pitch training, fundraising prep, GTM and monetization strategy, grant and UA support, legal and marketing guidance — plus access to tools, credits, and partner services worth over $500,000 (cloud credits, analytics, dev tools, etc.),” Unegovskiy said. “It’s a simple model: small monthly fee + a success fee if we help a team raise or grow — no early dilution.”
The team includes Tim Horton, an experienced gaming executive with 16+ years in leadership, business development, and partnerships within the global gaming industry. Horton helps optimize operations, drive growth, and deliver high-quality projects in mobile gaming, triple-A art, console porting, and game development.
Sutton Trout specializes in leadership/strategic partnerships/business development/goal attainment and revenue. He is an action-oriented leader with 20 years of experiences in games and entertainment. He has worked at Supercell, Sony and WB Games. And he helped with complex projects and major launches like Hogwarts Legacy.
Also on the team is Andrey Feinberg (Kuznetsov), former CIO at GDEV and Nexters. He has more than 10 years of experience in gaming, tech, and internet industries. He helped closed 40+ deals worth over $800 million, and he is now an independent advisor focused on fundraising, M&A, and strategy for gaming and interactive entertainment companies.
Unegovskiy is one of the experts, as he is a six-time founder with experience in game development and AI. Other experts include Amir Shaked, Igor Diev, Jun Qian, Oded Lavie, Martin Hoszowski, Kevin Beardslee, Yosef Warburg, Wes Harris, Elvis Fernandes, Han Lee, Faisal Nazir, Tim Gerritsen, Hovav Shoshan, Igor Bazhanov, Cipto Adiguno, Casey Dickinson, Rosario Basilotta, Aakash Parameswaran, Mariam Japaridze and Eugene Volikov.
By not taking a stake in the company, Unegovskiy said the company focuses on working side-by-side with founders to improve everything from pitch to revenue strategy. It takes a flat monthly fee, plus a success fee if it helps a team raise money or grow. The fee is typically 5% to 10% of the raised amount or a share of revenue growth.
“We also reserve the right to invest in future rounds on founder-friendly terms — aligned with
long-term support, not short-term ownership,” said Unegovskiy. He also said mentors and advisserss are similiarly aligned to the startup’s success.
The company just opened applications and are starting to see a diverse mix of early-stage founders — from game studios to AI-tool builders, across multiple regions. A significant share of interest is coming from projects working at the intersection of gaming and AI — blending creative ambition with scalable infrastructure.
“We’re seeing strong indicators that the next wave of gaming startups will be deeply technical, globally minded, and looking for business-first support without early dilution,” Unegovskiy said.
