Flow, a new AI-powered tool built for filmmaking and creative video production, has been introduced at Google I/O 2025. The platform brings together some of Google’s most advanced AI models — Veo, Imagen and Gemini — and is designed to help creators produce high-quality cinematic scenes with minimal effort. It offers a way to bring ideas to life quickly, without the need for large teams or heavy editing tools. According to Google, Flow is built “by and for creatives” and is already being used by a small group of filmmakers to explore what AI can bring to the production process.
Early adopters include award-winning filmmakers like Dave Clark, who used Flow to develop his short film Freelancers, a story about two estranged adopted brothers. Henry Daubrez, known for blending tech and art, created Kitsune with Veo 2 and is now working on Electric Pink. Junie Lau, a director exploring digital narratives, is using Flow for Dear Stranger, a film about love across parallel worlds.
Flow combines video generation, scene editing and asset control into one workspace. It supports different ways of creating videos, including starting from text descriptions or building shots around existing visuals. Users can upload characters, objects or scene references to help guide the AI and keep visuals consistent across multiple clips. They can also turn a still image from one scene into the basis for another. These features aim to make storytelling feel more connected, especially for those working on longer or more detailed projects.
One of the main highlights is Scenebuilder, which helps creators edit and expand their shots. It allows transitions to feel natural and actions to flow smoothly from one moment to the next. Flow also includes camera controls, giving users more say over angles, motion and perspectives. This puts more creative direction in the hands of the user, rather than relying completely on the AI’s automatic choices.
To help manage larger projects, Flow includes tools for organising assets and prompts. Google has also introduced something called Flow TV — a showcase of clips created with Flow, where users can view shared projects, see the prompts used and learn how different effects were achieved.
Flow is currently available to subscribers of Google’s AI Pro and AI Ultra plans in the US. The Pro plan offers access to key features and 100 generations a month, while Ultra users get higher limits and early access to Veo 3, which supports environmental sounds and character dialogue.
While Flow is still in its early stages, Google says it wants the tool to become a serious part of how stories are told in future — across film, advertising, education and more. More updates are expected in the coming months as the tool rolls out to a broader group of users.
