Google is preparing to unveil a new experimental product called Flow at the upcoming Google I/O event, likely on May 20. The feature recently appeared in Google Labs with the tagline “inspire your inner storyteller by generating videos,” suggesting a tool aimed at creative video generation. Early testers have spotted this option, and it likely refers to a new video editor powered by Google’s Veo and Imagen models. Both models are expected to receive new versions, Veo 3 and Imagen 4, at the same event.
Last year, Google introduced VideoFX during I/O, which initially included a feature called Storyboard. It allowed users to generate a series of images, with each image later converted into a video. Before this feature became widely available, however, Storyboard was removed, and VideoFX shifted its focus solely to generating single videos from text or image prompts. It now appears that Google has extracted the Storyboard concept into a new standalone product: Flow.
Although the final feature set is not yet clear, Flow is likely to resemble the earlier Storyboard approach. It may let users describe a narrative, generate images using Imagen, and then transform them into video segments with Veo. This kind of structured creativity would appeal to storytellers, educators, marketers, and other creators looking for a more guided way to produce content.
Update: Some users spotted a new UI for project creation inside the Flow tool that has been disabled shortly after.
When I visited the @Google VideoFX page to use veo 2, I noticed that some changes seemed to be taking place. What is this “+ New Project”? Clicking on it now has no response. Is Google planning something big with veo 2 before #GoogleIO pic.twitter.com/HkjvC27gdL
— Kevin Zhang (@kevin_zhang) May 15, 2025
Considering that Flow has been in development for over a year on Google AI Labs, and is already appearing for some users in Labs, there’s a strong chance that it will begin rolling out shortly after Google I/O.