Weedmaps And Ceeze Launch ‘420’ Sneaker Collaboration Ahead Of Holiday

As cannabis legalization spreads across the U.S. and beyond, the plant’s influence has transcended its counterculture roots to become a major force in fashion, lifestyle, branding, and marketing. What was once an underground movement is now a booming industry, with luxury brands, streetwear labels, major retailers, and celebrities embracing cannabis aesthetics and themes.

The popular technology company and smartphone app Weedmaps has collaborated with renowned sneaker designer CEEZE to drop the exclusive “420 1’s” canvas limited-edition sneaker celebrating 4/20 cannabis culture. With only 420 pairs available, this collaboration blends high-end craftsmanship with cannabis heritage, available for those who wear their beliefs.

“This collaboration is more than just a sneaker—it’s a tribute to the culture, the pioneers, and the journey of advocacy in our industry. With only 420 pairs available, this release blends craftsmanship, heritage, and a fresh perspective in a way that truly honors the 4/20 legacy,” said SVP of markets and culture, Jonathan JJ Jones.

For decades, cannabis was associated with rebellion, subversion, and in some cases, criminality. For California, Prop 215 commenced in 1996, and expanded the legal use of cannabis, leading to 24 legal recreational states almost 30 years later. The cannabis plant has shed much of its stigma through lifestyle branding, including as a luxury market item, with brands leveraging its aesthetic for high-fashion appeal.

The Weedmaps x CEEZE 420 1’s are the latest example of this trend. The sneakers feature multi-tone green denim, fire-orange stitching that mimics trichome-rich buds [those little orange hairs on the bud], and a tongue-in-cheek nod to Michelangelo’s Creation of Adam with the depiction of God and Adam passing a blunt. It’s a playful, premium take on cannabis culture, designed for sneakerheads and cannabis connoisseurs alike.

Cannabis has become a marketing goldmine as brands tap into 4/20 as a cultural moment in various cases, much like Black Friday or Valentine’s Day. Weedmaps drops these exclusive sneakers, while simultaneously curating a 4:20-long Spotify mixtape with Grammy-winning producers Ricci Riera and Keefa Black, solidifying cannabis as a lifestyle.

The Weedmaps x CEEZE 420 1’s represents a cultural milestone, blending advocacy, artistry, and commerce. With only 420 pairs in existence, they’re set to become a grail for both sneaker collectors and cannabis enthusiasts.