Measuring the ROI of Employer Branding: What to Track and How to Prove It. Gone are the days when employer branding was a vague, feel-good initiative that lived in the HR corner. Today, it’s a strategic business driver—and leadership wants proof. The good news? Employer branding ROI is absolutely measurable. The challenge is knowing what to track, how to track it, and how to translate your efforts into metrics that matter. Let’s walk through what employer branding ROI metrics you should be measuring, how to do it, and how tools like Cliquify and CLEO Intelligence can help you turn data into direction.
Why Employer Branding Measurement Matters
Measuring employer branding isn’t just about checking boxes—it’s about showing real impact.
Whether you’re launching a new EVP, increasing employee advocacy, or building a content strategy from scratch, measurement helps you:
Optimize efforts in real time Align branding with business and talent goals Benchmark against competitors Make smarter decisions, faster
The bottom line: you can’t manage what you don’t measure.
What to Measure—and How to Do It
Get ready to take notes because we’re going to break down the core categories of employer branding measurement, what each one reveals, and how to capture it effectively.
Employer Brand Awareness and Reach
This is about visibility—how many people are seeing and engaging with your brand as an employer.
What to track:
Impressions and reach on social media posts Traffic to your careers site Views on employee-generated content Growth in employer brand mentions across the web
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Measuring the ROI of Employer Branding: What to Track and How to Prove It.