Jon Uriarte x Sora Showcase
Jon Uriarte is a digital artist based in London with a career spanning more than 15 years in the film & TV industries. He holds a master’s degree in Arts & Technologies of Image at the Paris VII University.
1️⃣ Sora is most powerful when:
“It’s about finding the right balance between being specific about the exact look you want—an area where it really excels—and allowing yourself to be surprised by what emerges from it.”
2️⃣ The most exciting thing about what I created is:
“For this video I started first to work on the shots of people flying in plastic chairs, a recurring theme in my work. I was amazed by the visuals Sora created—the photographic quality, the texture. It creates an image that feels so organic with remarkable accuracy.”
3️⃣ How Sora impacted the creative process:
“I was surprised by how smoothly the process of developing an idea flowed. I had a clear vision of certain ‘frames,’ but as I worked on them, it became easy to imagine new ones. For me, it’s very similar to writing or daydreaming.”
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