L’Oreal Groupe:
L’Oreal Groupe is leveraging Veo and Imagen to transform the end-to-end production of high-quality video and image assets, helping foster greater creative exploration across their global marketing initiatives and upholding their commitment to trustworthy AI.
“By integrating Veo and Imagen into our creative process, we’re not just speeding up marketing content creation, we’re changing how we approach creativity. These models act as powerful creative partners, empowering our teams to experiment with new ideas and respond to the market. We’re expanding our qualitative video and image production across 20 additional countries and languages, all while upholding our trustworthy AI values.” – Thomas Ménard, Manager of AI Center Enablement, L’Oreal Groupe
Kraft Heinz:
Kraft Heinz’s Tastemaker platform empowers their teams with access to Veo 2 and Imagen 3, dramatically accelerating creative and campaign development processes.
“With Veo 2 on Vertex AI as part of our Tastemaker platform, Kraft Heinz has unlocked unprecedented speed and efficiency in our creative workflows. What once took us eight weeks is now only taking eight hours, resulting in substantial cost savings. Implementing Google Cloud AI within our platform that is deeply trained on our brand intelligence, allows innovation and creative teams to rapidly prototype, test, and deploy content, transforming how we bring our iconic brands to life.” – Justin Thomas, Head Digital Experience & Growth
