LLMs like ChatGPT and Gemini are quickly becoming the first place people turn when researching brands, products, and services.
But most companies have no idea how they’re actually showing up.
That’s a huge blind spot — especially as AI-generated answers start shaping what people believe about your brand before they ever hit your site.
At Backlinko, we’ve already seen the shift.
Hundreds of thousands of visitors per month still come from organic search…
But LLM-driven traffic is up 800% year-over-year. And accelerating.
That’s why tracking your visibility in AI search matters. Because it’s not just about traffic anymore — it’s about presence, perception, and positioning.
So: what tools can actually help you do that?
I’ve tested more than a dozen. These are the five that stand out. The ones I trust right now for speed, scale, and signal.
Some are scrappy startups. Others are built for enterprise.
But every tool on this list does one thing well:
They help you see how your brand shows up in ChatGPT, Gemini, Perplexity, Claude, and more.
Let’s break them down.
What to Look For in an LLM Tracking Tool
A lot of LLM tracking tools look impressive at first glance.
But once you dig in, many fall short — either because they’re built on a shaky foundation, limited scraping technology, or generic dashboards that miss what actually matters.
Here’s what to consider:
Real scale: Thousands of prompts. From the UI, not just the APIs. Otherwise, you miss key results (like tables and maps).
Multi-engine coverage: ChatGPT is table stakes. Top tools also track Google AI Mode, AI Overviews, Perplexity, Claude, and Copilot.
Actionable insights: Breakdowns by model, topic, sentiment. Bonus if it flags missed opportunities and quick wins.
Roadmap momentum: Is the team shipping fast? If not, skip it.
Global support: Need multi-language prompts or market-level insights? Not all tools can do it.
Enterprise-ready: Solid support. Clean data policies. And a team that’s leading the space, not chasing it.
1. Semrush AIO
Semrush AIO isn’t like the other tools on this list.
Yes, it’s on the more expensive side.
But I also think it’s the most complete product on the market right now for tracking your brand across LLMs.
Why?
Because Semrush has something most others don’t: infrastructure and scale.
They’ve spent over a decade building one of the most robust search visibility platforms, and now they’re applying that to AI.
My favorite feature is the Competitor Rankings and Market Analysis. Once you have your prompts, and categories, dialed in, you can really get a detailed look at your visibility across all (or each individual) LLM that you track.
And then you can really start honing your strategy by focusing on the top-performing Source Domains and specific URLs.
Plans & Pricing
Enterprise pricing upon request. Request a demo here.
Semrush AI SEO Toolkit starts at $99/month per domain. It gives you a solid snapshot of how your brand shows up in AI responses — great for just getting started.
LLMs Covered
ChatGPT, Google AI Overviews, Gemini, Claude, Grok, Perplexity, Deepseek
Key Capabilities
Real-time brand, product, and concept tracking
Quote-level visibility and sentiment scoring
Share of Voice metrics across platforms
Platform-by-platform performance insights
Workflow automation and optimization guidance
Deep integrations with Semrush’s core platform for multi-channel visibility
2. Profound
Profound is one of the more interesting new companies in the space right now.
They launched in 2024 and in June 2025 raised a $20M seed round to go all-in on AI search.
The product looks great. It feels fast. And they’re shipping like crazy.
Prompt-level insights, platform-by-platform visibility, real crawl logs. There’s a lot to like.
But one thing to watch: Profound is still new.
They don’t have the infrastructure or track record of the bigger players (yet).
So while the pace of innovation is impressive, the long-term durability is something to keep in mind.
Plans & Pricing
Starts at $499/month for 200 prompts. Enterprise plans available.
LLMs Covered
Lite plan includes: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot. Enterprise plan includes Google AI Mode. And more on the horizon.
Key Capabilities
Prompt-level tracking + AI-generated prompt suggestions
Visibility and Share of Voice by topic, region, and platform
Citation analysis with URLs, domains, and page-level stats
Real-time LLM crawl and citation logs
Conversation Explorer with topic-level ChatGPT demand
“Actions” workspace for optimizing slugs, content, and targeting
3. ZipTie.Dev
ZipTie is one of the simplest tools on this list, and that’s exactly why it works.
There’s no bloat, no complex setup, and no sales process. You just plug in your brand and get visibility across ChatGPT, Perplexity, and Google’s AI Overviews.
It’s not built for teams that want deep prompt logic or workflow integrations.
But if you want fast answers, clean dashboards, and a dead-simple way to check how your brand is showing up in AI search, ZipTie gets the job done.
Great for early-stage teams or solo operators who want signal without complexity.
Plans & Pricing
Starts at $99/month (Basic plan with 400 AI search checks)
LLMs Covered
ChatGPT, Perplexity, Google AI Overviews
Key Capabilities
Tracks brand presence across top AI search engines
Provides visibility and citation data in one view
Includes prompt-based monitoring with simple tagging
Export-friendly dashboard and fast onboarding
Basic UI with just the essentials
4. Peec AI
Peec AI is one of the newest players in the LLM tracking space, founded in 2025 and backed by a €5.2M seed round.
The platform is built to monitor brand visibility and sentiment across major AI search engines while keeping the interface simple and focused.
You can track your active prompts:
And the top performing sources, to guide your strategy:
Plans & Pricing
Starter: $89/month (25 prompts, 3-country coverage)
Pro: $199/month(100 prompts, 5 countries)
Enterprise: $499+/month (300+ prompts, 10+ countries)
Add‑ons
GPT‑4 Search: $19–$49
Claude 4: $29–$159
Gemini Search Preview: $99–$499
LLMs Covered
Included: ChatGPT, Perplexity, Google AI Overviews
Optional Add-ons: Claude 4, Gemini, GPT-4 (via SearchGPT plugin)
Key Capabilities
Tracks brand mentions, sentiment, and visibility across top LLMs
Clean, modern UI with prompt-level reporting and tagging
Country-specific visibility insights (multi-language capable)
Easy onboarding and export-friendly reports
Modular pricing for expanding LLM coverage without overpaying
5. Gumshoe.AI
Gumshoe AI is in public beta — no clear pricing or enterprise polish yet.
But its approach? I’m super interested.
Unlike tools that start with prompts, Gumshoe starts with personas.
You define your audience — their roles, goals, and pain points — and Gumshoe reverse-engineers the kinds of prompts they’re likely to ask across AI chat tools.
The project setup flow is what really stands out.
You start by verifying your brand positioning. Then you choose one analysis focus area — usually your clearest product or service.
From there, Gumshoe builds a list of rich, realistic target personas. Not fluffy archetypes like “SaaS Sally” or “Paul the Plumber” — actual roles with meaningful intent.
Then it generates detailed, relevant prompts based on those personas and associated topic clusters.
This is (early-stage) structured AI search research, tied directly to how your audience thinks and searches.
Plans & Pricing
None announced yet.
LLMs Covered
Perplexity AI Sonar, Google Gemini 2.5 Flash, OpenAI 4o Mini, Anthropic Claude 3.5
Key Capabilities
Persona-based prompt generation and tracking
Visibility scoring by persona, topic, and LLM
Citation source tracking across answers
Topic visibility matrix for how your brand is mentioned by each persona for a given topic
Whichever Tool You Choose, Just Start Tracking
Whether you’re measuring it or not, users are discovering your competitors through AI interactions. So, it’s a good idea to have your finger on the pulse.
To get started, pick one tool, add 3-5 competitors, and track 10+ prompts about your products/services for 30 days. You’ll start seeing where you have opportunities.
Don’t expect overnight changes. This is like early-stage SEO — you’re building a foundation for long-term authority.
Once you have the data, what do you do next? Take a look at our guide on Generative Engine Optimization. We show you how to influence how LLMs mention and cite your brand.